7 Ways To Increase Online Ordering
Increase awareness: If customers do not know that a
restaurant has online ordering systems, there
is no way that they will be able to make use of it. They can use their email
list and send out a promotion email stating they have just started accepting
online orders. Restaurants can also tell their customers about the new feature
when they visit the store. If they have an online presence, they can post about
the availability of their new online ordering system for customers.
Provide coupons only useful online: Restaurants can provide things in
their email that are only redeemable online. These could be coupons or promo
codes that can only be used at check out on their website. If people want to
take advantage of these deals, they will have to go online and order.
Loyalty programs: Restaurants can create a loyalty
program that rewards customers who order online. This keeps repeat customers
coming back and gives them an incentive for ordering online. Restaurants can
also make tracking points and rewards available online through their site so
people can see how many points they are receiving for ordering online.
Make the online menu and website
visually appealing:
Customers like to visit engaging and interactive sites. Restaurants should post
pictures with descriptions, and maybe even video if it's appropriate, in order
to keep their customers on their website longer. These pictures and videos will
help bring their food alive and give them the extra push to buy.
Make it even more convenient:
Online ordering restaurant app
is already convenient for customers, but if the site is hard to work through
they may not visit again. A restaurant needs to make everything easy to see and
read. They can put things into categories so customers can quickly search for
what they are looking for.
Complete all content: Customers like honesty and
completeness. Restaurants need to make sure their site is complete with all its
content because this is very important to customers. They want all the facts,
and they want them to be truthful. They need to fill in everything they can and
make it sound so good customers can't resist buying it.
Restaurant
online ordering app & Ordering Systems
Customer service is still important: Even though customers will be
ordering online, if they have a question restaurants should be ready to answer
it. Customer service is still the golden rule for restaurants and although it
may not happen as much with people ordering online, they still need to be
courteous and helpful when their customers ask them a question. It would also
be helpful to provide contact information which is easy to find so if customers
do have a question they can easily find a way to contact the
restaurant.
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